Our 12-Point Quality Control Program

Audio-To-Go is dedicated to total customer satisfaction, backed by the AUDIO-TO-GO 12-Point Total Quality Control program. Basic to this strategy is two-way communication between our clients and ourselves. Throughout the process of foreign language conversion, we welcome your comments, questions and general feedback to help us serve you better.

1- Client Orientation

Our information package, including tape specifications, accompanies every estimate. Reading it carefully will help you achieve the best possible result and participate with us in the ATG 12-Point Total Quality Control program.

2 - Script Analysis

Richard Cassell, Ph.D., and a team of top editors from the target countries thoroughly analyze your script. They check it for correctness, completeness and consistency with your video. They calculate the length and difficulty of voice-over, on-camera and sound bite portions and present you with the most cost-effective options.

3 - Cultural Adaptation

What is perfectly acceptable in one culture may be a terrible social gaffe in another. We consider it our responsibility to protect you against cultural "faux pas" and adapt your video to the style most appropriate to your audience - - be it technical, sales or general. Our translators, editors, directors and narrators are constantly exposed to current usage in their native countries and will find the precise, contemporary equivalent of your original.

4 - Spoken-Word Translations

There is a vast difference between "print" translation and translation for the spoken word. Our translators are skilled copywriters with expertise in your subject area and with extensive background in writing for advertising, radio, television and film. They create translations that sound as natural as the original, yet reflect the cultural style of the target countries.

5 - Specialization

Every industry has its own "jargon" or special terminology. Most of this is general knowledge to our translators, who have a total grasp of contemporary usage, constantly renewed by visiting and working in both countries. Other terms are checked with specialists (including engineers, scientists and marketing experts) in the target countries. We also analyze previous translations from the client, if available, to ensure consistency.

6 - Proofreading

The proofreading process is often neglected or given short shrift. At Audio-To-Go, it is the foundation of our work. After the first draft of a translation is completed and checked by an experienced native-born translator with expertise in the subject area, it is sent to an equally qualified proofreader to check for consistency and style. It is than subject to review by the Foreign-Language Director of the project, who has the actual responsibility for supervising the recording, and who ensures that the script "reads" well - - conveying the intention and excitement of the original.

7 - Timing

The designated narrator, an experienced native-born broadcaster and actor, tests the final translation by reading it along with the English original. The translation process often expands vocabulary as much as 30 % and changes the order of words, so this step alerts us to any portions of the script that must be condensed or rewritten in order to match the original.

8 - Client Review

Our translation is sent to the client, along with any recommendations for condensation or re-editing, explanation of cultural adaptation and review guidelines. We work with you to ensure that vocabulary is consistent with the client’s corporate culture and with previous translations of related material. We ensure that the script has full client approval prior to recording. If your client submits changes that our translators consider to be incorrect for any reason, we will arrange a phone conference to arrive at a mutually-agreeable solution.

9 - Casting

The Audio-To-Go Network consists of the finest native actors and broadcasters from the world of advertising, radio, television and film. From our offices in New York we constantly audition the finest foreign talent from around the world of all ages and types, union and non-union. We will be happy to arrange a special audition for your project in our studios or by telephone at short notice. Our distinguished foreign language directors in each language ensure that your project will reflect the spirit and intention of the original version, yet will sound natural and culturally appropriate. And because of Audio-To-Go’s close and continuing relationship with a wide range of professional talent, it can offer rates to fit your budget.

10 - Recording

The recording facilities of Audio-To-Go are world-class. They are used every day for feature films, national commercials and CD-ROM’s. The same state-of-the-art facilities and award-winning engineers are used in your projects, in collaboration with Audio-To-Go’s network of actors, announcers, directors and producers, combining years of experience in advertising, theater, television and film world-wide.

11 - Phone Patch

We encourage you and your clients to supervise recording sessions by phone or in person, free of charge. We will arrange the session at a convenient time for clients anywhere in the world. Simply call our studio at the scheduled time and you (and your client, who may be at a separate location) can direct the session.

12 - Post Production and Final Review

Audio-To-Go will layback audio to any standard format (Betacam-SP, 3/4" U-matic, etc). One of the world’s largest stock music / sound effects libraries is available at reasonable rates. Original music is available from our staff of composers, whose credits include Amblin, Disney, Hanna-Barbera and leading ad agencies. Using the latest digital editing technology, Audio-To-Go can create the audio portion of "state-of-the-art" CD-ROM’s for education, business and entertainment. All recordings are meticulously checked by our producers and engineers and producers.

Read our clients' letters of satisfaction on our "Testimonials" page.

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AUDIO-TO-GO
1-800-77-AUDIO (1-800-772-8346)
info@a2g.com

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